Announcement: Rocket Fuel University Now Open Enroll Today

Entrepreneurial Drive

I love movies. One of the movie franchises that I’ve enjoyed a lot over the years is Fast and Furious. I don’t know if you’ve ever seen those, but there are a lot of fast cars, beautiful places, beautiful people, and all kinds of cool toys. So, they are a lot of fun to watch.

One of the patterns I’ve noticed in those movies is that Vin Diesel always has a special car that’s got something special, something that nobody else has. On one level, his car has the engine which provides the speed, gets him down the road, and makes progress. But in addition to that powerful engine, his cars generally have a supercharger so that when he’s racing, he winds that thing up and goes fast. Or when they’re competing and trying to win, that supercharger kicks in and pushes them to an even higher level.

Beyond that, Vin has this cool little thing called “nitrous oxide.” And I did a little research. Interestingly, nitrous oxide is something that has been used in rocket fuel, and in fact, not that long ago was used as part of the fueling system for SpaceShipOne. It’s a real thing.

In the Fast and Furious movie, when Vin Diesel is about have a building fall on him or there’s some kind of danger he’s got to avoid, he just hits that nitrous oxide, and it’s game over. He blows right out of whatever the situation that he needs out of, and goes on, and wins the race. However, in the last movie, we saw – you can’t run on nitrous forever. The car will catch on fire.

All of these kinds of drive have a situational application. We must know when to use each one, but more importantly, we need to know who is bringing each one to your business. You have those same types of drive in your business. You have the “steady progress” drive. You have the “let’s go faster and compete” drive, and then you’ve got the nitrous that just takes it to a whole another level. In your business, who is bringing what? Is the Visionary bringing it, or is the Integrator? You’ve got to be on the same page about where it’s coming from.

It would be typical for us to see the Integrator providing that steady force, the one that’s there every day, that first-level drive. And we’d expect the Visionary to be the one that brings that nitrous every once in awhile, providing that extra spark. I’ve actually seen the middle, the supercharger kind of drive come from both places. Any of those are okay. You both just have to get on the same page about where it’s coming from in your Visionary/Integrator relationship. If you don’t, your business is probably missing out on some of the drive that it’s going to need to get you to that next level.

Three key points to wrap this one up:

  1. Understand the drive your business needs
  2. You’ve got to understand the “who” and where that drive is coming from.
  3. Get 100% on the same page about all of that with your Visionary/Integrator counterpart.

Come see us on Take the Visionary and Integrator assessments. See where you’re great. See where you could use some help. We’ve been having some great discussions with other Visionaries & Integrators over on LinkedIn and Facebook.  Regardless of where you are in your process, I encourage you to join the conversation! And finally, read Rocket Fuel. If you’ve already read Rocket Fuel, and you liked it, we’d love to see a review from you on Amazon. We’d really love to hear what you think.

Until next time, Go ROCKET!



Share This Post

More To Explore

A Visionary Check-Up

By Gino Wickman As a visionary, the better you know thyself and stay in your sweet spot, the happier you’ll be, the more your company

Read More »